Pricing Yourself Out of the Market

While it's easier than ever to watch a pro wrestling show, it's becoming more and more difficult to afford to go to a mainline show.

Griffin and I were fortunate enough to go to both nights of WrestleMania 40 last year. It was a splurge but it wasn't anything overly exorbitant. We still got the nosebleed seats just to save enough to enjoy that entire weekend.

We mention to each other constantly how happy we are that we went when we did. If we tried to go to a WWE major show now, for the same exact seat placement, we'd probably have to pay more than double what we did just last year (thanks TKO).

The sad part is that most major entertainment ventures do this: profits over fans. However, they'll continue to increase prices because there are still fans willing to pay these huge amounts for tickets.

I bring up WWE though because they've been so blatant about it. Their CEO actually mentioned how the WWE's previous owner kept prices with family in mind but that current ownership thinks that they have plenty of room to grow.

When you look at the metrics, fan attendance has started trickling down but WWE won't worry because profits are high thanks to the ticket prices. Also, WWE is in such extraordinary financial shape between the ticket prices, site fees to host their shows and their media programming rights that they're essentially idiot proof when it comes to profitability.

And good on them for being in that position.

While I'm disappointed in them pricing many fans out of attending their shows, I'm still happy for WWE being a very successful company (probably the most successful pro wrestling company ever). It just irritates me that I can't afford to take my daughter to these shows despite her enjoying the stars she sees on TV.

Thankfully, WWE isn't the only game in town.

Griffin and I are big enough wrestling fans that we enjoy all sorts of different companies. Pro wrestling is like Baskin Robbins: there's a flavor for everyone.

In fact, I might be going to two shows this weekend. The one at the American Dream Mall, I was fortunate enough to get front row seats (which were WAY cheaper than any WWE ticket, I might add).

At the same time, AEW (who are the second biggest wrestling company in the world today) have one of their big shows nearby. Since they're not as big as WWE, they can get away with charging less for tickets. I can currently get lower bowl seats at their show that cost about ten percent of what I paid for WrestleMania tickets. It makes it much easier to take your family to a show like that (case in point: Willow's first wrestling show was an AEW Collision taping).

Now, I'm not truly playing into the tribalism that exists online between the strictly WWE fans and the strictly AEW fans. Everyone can enjoy what they like.

All I'm saying is WWE isn't the end all and be all for pro wrestling. They're not the only game in town.

If you're worried about the strain one of their shows would put on your wallet, give one of the other groups a try. Attend one of your local Indy promotions. Support pro wrestling wherever you can. I promise, you'll find enjoyment no matter what.

Especially at the American Dream Mall with G-C-fn-Dub! 😜

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